A picture of Ashley Hinck next to her name spelled out

My Research

My research program explores how fan-based civic appeals function to transform political subjectivities, paying attention to both the potential and limits they offer for public participation in an increasingly digital democracy. These fan-based civic appeals invite fans to engage in social movement campaigns, charity events, adn voter registration drives, all out of a commitment to a fan object. My work has considered cases of social movement rhetoric, diplomatic exchanges, campaign bumper stickers, online video, commercials, and more. These communication artifacts have emerged from a wide variety of fandoms, including the University of Nebraska-Lincoln Husker football team, Harry Potter, the VlogBrothers, the Vampire Diaries, the Justice League comics, and others.


citizenship; civic engagement; digital rhetoric; fan studies internet studies; social movement rhetoric; popular culture.

Curriculum Vitae:

Click here to download a pdf of my CV


Hinck, Ashley (2016). Ethical Frameworks and Ethical Modalities: Theorizing Communication and Citizenship in a Fluid World. Communication Theory. 26, 1-20. [lead article] pdf here

Hinck, Ashley (2013). Framing the Video Essay as Argument. The Cinema Journal Teaching Dossier, 1(2). full article here

Hinck, Ashley (2012). Theorizing a Public Engagement Keystone: Seeing Fandom's Integral Connection to Civic Engagement through the Case of the Harry Potter Alliance. In "Transformative Works and Fan Activism," edited by Henry Jenkins and Sangita Shresthova, special issue, Transformative Works and Cultures, no. 10. doi:10.3983/twc.2012.0311. full article here

Hatfield, Katie, Hinck, Ashley., & Birkholt, Marty. (2007). Seeing the Visual in Argumentation: A Rhetorical Analysis of UNICEF Belgium's Smurf PSA as a Site of Visual Argumentation. Argumentation and Advocacy, 43(3 and 4), p. 144-151.

Book Chapters

Hinck, Shelly, Selma Ghanem, Ashley Hinck, and Sara Kitsch (forthcoming). Exploring the Deicision to pursue a career in higher education administration: An analysis of gendered constraints and opporutnities. In K. Cole and H. Hassel (Eds.), Surviving sexism in academia: Strategies for feminist leadership.

Hinck, Ashley (2014). Serving online communities: Service-learning, internet studies, and online education. In S. Crabill and D. Butin (Eds.), Community engagement 2.0? Dialogues on teh future of the civic in the disrupted university (pp. 26-40). New York, Palgrave Macmillan.

Hinck, Ashley (2012). Building bridges between sports and communication: The warm-up jog for the communication classroom. In F. Mullen (Ed.), Teaching communication creatively (pp. 91-94). Lynchburg, VA: Liberty University Press.